Last Updated: 12/09/2025

Bull Outdoor Products (“we,” “us,” or “our”) operates the website https://bullbbq.com (the “Site”). This Privacy Policy informs you of our policies regarding the collection, use, disclosure, and sale/sharing of personal information when you use our Site and the choices you have associated with that information.

Please Note: Bull’s Customer Service Portal hosted on api.bullbbq.com is governed by a separate privacy policy.

1. Information Collection and Use

We collect several types of information for various purposes to provide and improve our service to you.

Types of Data Collected

Personal Data

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information that we collect includes:

• Email address
• First name and last name
• Phone number
• Address, State, Province, ZIP/Postal code, City

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Site and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

We utilize a Cookie Consent Manager (CookieYes) to allow you to manage your preferences regarding these technologies.

Specific Third-Party Tools We Use:

• Google Analytics (GA4): We use Google Analytics to analyze how users interact with our Site. This tool collects data such as your IP address, browser type, and pages visited.
• Google Tag Manager (GTM): We use GTM to manage the deployment of tracking scripts and tags on our website. While GTM itself does not typically collect user data, it triggers other tags (like Google Analytics and Meta Pixels) that may collect data.
• Meta (Facebook) Pixel: We use the Meta Pixel to measure the effectiveness of our advertising. This tool allows us to understand the actions people take on our website and to serve targeted advertisements to you on Facebook and Instagram based on your browsing history on our Site.

2. Use of Data

Bull Outdoor Products uses the collected data for various purposes:

• To provide and maintain the Site.
• To notify you about changes to our Site.
• To provide customer support.
• To provide you with targeted advertisements and marketing communications (Remarketing).
• To gather analysis or valuable information so that we can improve our Site.
• To monitor the usage of the Site.
• To detect, prevent, and address technical issues.

3. Disclosure of Data (Sale & Sharing)

We “sell” and “share” the following categories of personal information via these tracking technologies:

• Identifiers: IP address, device ID, cookie ID, advertising ID.
• Internet Activity: Browsing history, interactions with our website, products viewed.

We disclose this information to the following categories of third parties:

• Advertising Networks: Google (Google Ads), Meta (Facebook/Instagram).
• Data Analytics Providers: Google Analytics.

Legal Requirements

We may also disclose your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation.
• Protect and defend the rights or property of Bull Outdoor Products.
• Prevent or investigate possible wrongdoing in connection with the Site.
• Protect the personal safety of users of the Site or the public.
• Protect against legal liability.

4. Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

5. Your Data Protection Rights (California & General)

Bull Outdoor Products aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

Your California Privacy Rights

If you are a resident of California, you have the following rights:

• Right to Opt-Out of Sale/Sharing: You have the right to direct us not to sell or share your personal information (including pixel data) for advertising purposes.
  How to exercise: You can modify your preferences by clicking the Cookie Settings icon/link on our website (powered by CookieYes) to disable “Advertisement” and “Analytics” cookies. Alternatively, email us at it@bullbbq.com.
• Right to Access: You have the right to request copies of the specific pieces of personal information we have collected about you.
• Right to Deletion: You have the right to request that we delete your personal information, subject to certain exceptions (such as completing a transaction).
• Non-Discrimination: We will not discriminate against you for exercising any of these rights.

Global Privacy Control (GPC): Our website is configured to recognize and honor Global Privacy Control signals sent by your browser. If your browser broadcasts a GPC signal, we will automatically treat it as a request to opt-out of the sale/sharing of your data.

6. Service Providers

We may employ third-party companies and individuals to facilitate our Site (“Service Providers”), to provide the Site on our behalf, to perform Site-related services, or to assist us in analyzing how our Site is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

7. Links to Other Sites & Customer Service Portal

Our Site may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site.

Note on Subdomains: Interactions with Bull’s Customer Service Portal located at api.bullbbq.com are governed by a separate Privacy Policy specific to that portal. We strongly advise you to review the Privacy Policy of every site and subdomain you visit.

8. Children’s Privacy

Our Site does not address anyone under the age of 13 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 13.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us: