Bull Outdoor has partnered with the World Food Championships to bring the excitement of high stakes food competitions to five premium retailers across the country. The World Food Championships, an annual competition that is best described as the “Super Bowl of Food,” will pit 400+ competitors in seven categories searching for one World Food Champion and giving out $300,000 along the way. To earn a coveted invitation to the World Food Championships, competitors must win qualifying events taking place all over the world.
WORLD FOOD CHAMPIONSHIPS & BULL OUTDOOR CUSTOMERS WIN. DEALERS WIN.
Bull Outdoor has partnered with the World Food Championships to bring the excitement of high stakes food competitions to five premium retailers across the country. The World Food Championships, an annual competition that is best described as the “Super Bowl of Food,” will pit 400+ competitors in seven categories searching for one World Food Champion and giving out $300,000 along the way. To earn a coveted invitation to the World Food Championships, competitors must win qualifying events taking place all over the world.
DEALER INCENTIVE PROGRAM
Select Bull Outdoor dealers will now get a spot at the table and host their own qualifying events for the World Food Championships. Dealers will have a chance to move the consumer needle as competition attendees will witness a live food competition featuring area’s best cooks and chefs while showcasing grilling and the star of the show, Bull Outdoor grills. The events will drive consumer traffic as well as consumer interest in grilling and is the perfect roll-up strategy for Bull Outdoor dealers.
WHAT IS THE BULL BURGER BATTLE?
From May through July in 2013, Bull Burger Battles will fire-up at five premium retailers of Bull Outdoor Products. At each event, 16 to 24 local cooks will roll out their winning burger recipe and compete in a grilling competition while outdoor grilling and product demonstrations take place on-site at each retailer. Fans and attendees are invited to watch the area’s best cooks and chefs square off for food supremacy while seeing Bull Outdoor grills on display. The winner of each Bull Burger Battle will earn a spot to compete at the World Food Championships in the World Burger Championship as part of Team Bull.
PERFECT BONUS FOR CONSUMERS & COMPETITORS
During the lead-up to each event, a consumer drawing will take place at each retailer promoting the Bull Burger Battle and inviting customers to enter and win an expense paid trip to Las Vegas for the 2013 World Food Championships. Additionally, the dealer who does the best job promoting the Bull Burger Battle will also receive an expense paid trip to the 2013 World Food Championships.
For MORE information click the link below to our flyer, or visit our bullbbq.com
